Our people

Emma Appleby

Senior Associate & Trade Mark Attorney

Emma is a specialist trade mark attorney, having worked in this area for more than 14 years.

She advises local, regional and international organisations across a broad range of industries – with clients ranging from start-ups to well established businesses, including highly recognisable Australian and overseas brands.

Emma’s expertise extends to all facets of trade marks – she is also experienced in drafting and submitting trade mark applications and legal and associated correspondence with IP Australia and WIPO, including working with foreign agents.

Prior to joining Seneworth Legal Partners, Emma held the role of Senior Trade Mark Attorney at a mid-sized corporate law firm for more than 10 years, specialising in trade marks and collaborating with partners and lawyers across a broad range of legal expertise.

Having previously worked at a specialist intellectual property firm, Emma also brings a deep level of understanding of the broader trade mark process – from inception through to commercialisation and renewal.

Emma’s clients describe her as collaborative, personable and reliable. She has a passion for efficiency and enjoys using these skills to deliver results for her clients that represent value and cost savings.

Emma is also a member of IPTA and IPSANZ.

Expertise

• Clearance register searches
• Common law searches
• Drafting specifications
• Preparing and lodging trade mark applications, extensions, assignments, change of name/address recordals
• Prosecution of Australian and New Zealand trade mark applications, including formulation of strategies to address complex adverse objections, preparation of evidence of use declarations, seeking letters of consent from third parties, drafting and negotiating settlement agreements, and engaging in IP dispute resolution
• Drafting and prosecuting international trade mark applications (Madrid Protocol) and national applications via local associates
• Opposition and removal proceedings, including strategy, negotiations and evidence phases;
• Infringement rights
• Preparing trade mark assignments
• Conducting and reporting on watching services including providing preliminary advice on opposition prospects
• IP due diligence.

Qualifications

• Graduate Certificate in Trade Marks Law & Practice, University of Technology, Sydney, 2007
• Commenced with Seneworth Legal Partners in 2022